Imc 2010 Why Are Corporates Entering Into Mba

The Day 1 of the MBAUniverse.. Indian management Conclave 2010 (IMC 2010) on August 13, 2010 saw a panel of eminent corporate speakers discussing on the topic Corporatization of MBA: Early lessons and way forward in the capital. The panelists included Dr. Praveen Kumar Sharma, Director, MBA Program, NIIT University; Muralidhar Rao, CEO, Future Human Development Ltd. (Future Group); Harpreet Singh, Executive Director, Edu.p Raffles Higher Education; Dr. Sanjay Gupta, Dean (Academics), Centum Learning (Bharti Group) and Prof. B ala Bhaskaran, Vice President, Everonn Business Education Limited. The discussion revolved around two broad questions, what triggered the need to start B-schools by the corporate. And secondly, where do they see themselves in future. The session was moderated by MBAUniverse.. Chairman, Amit Agnihotri. The need to venture into the management education The discussion started with the panelists sharing their thoughts on the need for the corporate to venture in the management education. To summarize their thoughts, their main focus is on the employability of the students. They feel that there is a gap in the industry demand and the management education offered by the bottom-of-pyramid MBA institutes, which form the bulk of the MBA education sector. The focus is to bridge the gap. Muralidhar Rao of Future Group mentioned that this is the primary phase as far as the venturing in the education sector is concerned. Future Innoversity has launched their first batch in 2010. Rao mentioned the rationale behind the Future Innoversity. We will look at two trends. We are providing an Indian model of education. The first is at the Indian model of doing things. We have got into vocational space. It is there where the employability lies. Therefore, we have started with Retail sector, Rao said. Dr. Gupta of Centum Learning mentioned that often the graduates dont have what it takes. Our curriculum is mainly based on the concepts of knowing, doing and being in the knowledge, skills and personality domains, he said. He said that the MBA education offered by the corporate organizations is not close to the top MBA institutes, but on the other hand, they do not belong to the bottom tier as well. We are in the middle of the pyramid, offering good solid education to make students industry ready for Day 1 itself, Dr. Gupta said. Mentioning the drawbacks of the system, he said, We face the challenges of funding and faculty. Dr. Sharma of NIIT University said that management education is different from other disciplines. It has to be in sync with what the industry expects from the MBAs. We at NIIT have taken into account all the discussions and created managements programs that are tailor made for the industry, Dr. Sharma said. Talking about the speciality of the programs, he stated that, Our courses are products for the first day. The student gets the knowledge on the working ecosystems. We give importance to innovation and entrepreneurship. Dr. Sharma felt that there is a disconnect between what the .panies want and the B-schools teach. We use tools like online learning and synchronized learning. In this way, we the corporate organizations who have stepped into the management education sector will bridge the gap, he said. Prof. Bala Bhaskaran of Everonn Business Solution mentioned that the management education sector faces both quantitative and qualitative challenges. One of the methods to over.e this is corporatization of the management education, he said. He mentioned the technological pedagogy of Everonn. We offer a technology based pedagogy which used VSAT. We also have industry linkages which exposes the students to the industry, Prof. Bhaskaran said. Harpreet Singh of Edu.p Raffles state that only 20 per cent of MBA and engineers get placed. This is because, even after attaining their education, they cannot fulfill the demands of the industry. We decided to fill the gap between the industry needs and education provided, Singh said. According to Singh, good faculty and research is necessary for employability. The corporate management institutes will provide good employment and research opportunities unlike those B-schools which are just printing press of degrees, he quipped. He also mentioned that providing MBA in an affordable fee is also an advantage for the B-schools started by the corporate organizations. The way forward Talking about the future of the MBA institutes initiated by the corporate organizations, the panelists discussed their future plans. Talking about the Future Innoversity, Rao said that in the first batch, 180 students have been admitted. We have started our campuses in the cities like Bangalore, Kolkata and Ahmedabad. Now we are trying to start a campus near Mumbai. We want to focus on sectors other than retail like supply chain management etc. Dr. Gupta said that there are five campuses of Centum Learning with two MBA programs . It also has supplementary programs offered by other Asian MBA institutes. In the .ing five years, we expect to .e up with 20 campuses nation wide with 100 to 180 students per campus. Dr. Sharma said that NIIT is a large group where several sectors are addressing several needs. We have launched the pilot batch of the Executive MBA. Its performance can predict the future, he said. In five years, we expect this program to be a leading Executive program, he mentioned. He also mentioned about the synchronized method of learning which uses VSAT and online teaching which he feels will further steer the growth. Prof. Bhaskaran said that Everonn plans to start a chain of premium B-schools. The first campus will be in Chennai which is almost ready. We also plan to tie up with foreign university to offer an international exposure to the students, said Prof. Bhaskaran. Harpreet Singh mentioned that the number of specialized courses will increase. Basic knowledge would be the same but specializations will be chosen. We will be offering Executive MBA programs, Wealth management programs for the working executives. We will be offering certification programs which will create an increase in salary of the executives, he said. MBAUniverse.. held its first Indian Management 2010 on August 13 and 14, 2010 on the theme Rethinking and Rebooting Indian Management Education and Practice in the capital. It saw the participation of more than 30 top speakers from academia and corporate. Salman Khurshid, Minister of State for Corporate Affairs delivered the inaugural address. Dr. Bakul Dholakia, Former Director, Indian Institute of Management – Ahmedabad and Padma Shri awardee; Manish Sabharwal, Chairman, TeamLease and member of PMs Skill Development Mission; S Y Siddiqui, Managing Executive officer and Administration,( HR, Finance & IT) Maruti Suzuki India Ltd. and many more addressed the conclave. Renowned scholar Dr. Srikant M Datar, Senior Associate Dean and Director of Research at Harvard Business School and Dr. Eileen Peacock, VP & Chief Officer Asia, AACSB provided global perspectives on Management Education. Representatives from leading corporate houses are also participated. Many other leading management institutions and knowledge .panies supported MBAUniverse.. Indian Management Conclave like BIMTECH, NMIMS, IIPM, YES BANK, Harvard Business Publishing, KIIT University, Canon, Vmukti, Empi, GSB (Everonn), Prometric, Jet Airways, IILM, Mint (HT Media ltd), etc in order to make this conclave a landmark in the journey of Indian Management Education. 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