Artificial intelligence to enhance shopping experience quality consumption mainstream-darren hayes

Artificial intelligence to enhance the quality of shopping experience, consumption into mainstream graphics: Yang Jia eighth "double 11", and finally in a vigorous rush to end, the next half of the competition logistics, after-sales service. From the figures, this year, the major electricity supplier platform to obtain transcripts are very good, Tmall one day of the total turnover of 120 billion 700 million yuan, compared with last year growth of 32.37%; Jingdong mall in the period from November 1st to 11, turnover grew 60%, double 11 day, Jingdong mall turnover grew 59%; vip.com day orders the amount is 7 million, is 2 times last year…… The industry estimates conservatively, this year "double 11" period, the major electricity supplier total score of about 200 billion yuan. The reporters found that with the past "double 11" to emphasize the "low", "value", the new trend of this year "quality consumption" is particularly obvious, from the data and consumer behavior, a lot of high-quality brand sales growth, especially in the general merchandise and apparel Home Furnishing, electrical home appliances, health care products, such as milk powder to the brand the quality and concentration. In addition, this year, a number of regulatory authorities to move for the domestic consumer quality escort. With the upgrading of consumption, "double 11" reflects a new consumption system reconstruction this year. Nanfang Daily reporter Ou Zhikui Intern Peng Lin Ke Chao Zhang Jiamin Xie Meiqin He Yongrong: Planning Coordinator: Niu Siyuan Peng Lin market?? brand harvest "Vader wipes, arowana peanut oil, nanjiren thermal underwear……" Wu Guangzhou people told reporters that in the past the "double 11", her shopping list in panic buying of the above-mentioned articles, "basically are used on their own, or friends with reputation, good quality goods, some goods may look cheap, but the quality is not good, also do not want to buy back". As Ms. Wu has the quality of consumer demand for goods, in this year’s "double 11" shopping has been a lot of see. From this year’s "double 11" brand sales, sales data, we can not see that with the escalation of consumption, Chinese consumption further to the quality, brand concentration. According to Guangdong daily paper production giant Vinda company introduced, this year "double 11", the group of paper products to achieve the first sales of the whole network, Vinda brand again became the paper sales champion, sales increased by 96.9% year-on-year. Vinda group said that the company has been spending upgrades, and each partner is very strict cooperation, not easily involved in the "price war", but for different consumer groups and audiences customized different marketing, play the biggest synergies. High quality brands and high quality goods in the "double 11", most of them achieved good results. According to incomplete statistics, Tmall "double 11" on the day there are 94 well-known brand turnover of billions of dollars. In 2 minutes and 53 seconds to break billion UNIQLO, the record again, this year as a whole category of "double 11" first "million club" game player. Jingdong official data show that this year, "double 11" high-end imports of hot goods, green health products sought after, clothing, household consumption to brand concentration. Among them, the imported cattle.

人工智能提升购物体验 品质消费成主流 绘图:杨佳   第八个“双11”,终于在一场轰轰烈烈的抢购中结束,接下来的下半场就是比拼物流、售后服务了。从数字来看,今年各大电商平台获得的成绩单都很不错,其中天猫当天总成交1207亿元,与去年相比增长32.37%;京东商城在11月1日至11日期间,交易额同比增长60%,“双11”日当天,京东商城交易额同比增长为59%;唯品会当天订单量为700万单,是去年同期的2倍……业内保守估计,今年“双11”期间,各大电商总成绩约2000亿元。   记者发现,与过去“双11”强调“低价”、“超值”不同,今年“品质消费”的新趋势显得特别明显,从数据和消费行为来看,很多优质品牌销售大幅增长,尤其是在日用百货和服饰家居、家电、保健品、奶粉等向品牌化、品质化集中。此外,今年多个监管部门出招,为国内消费者的品质消费护航。随着消费升级,今年“双11”折射出一场新的消费体系重构。   南方日报记者 欧志葵 彭琳 实习生 柯超 张佳敏   策划:谢美琴 何勇荣 统筹:牛思远 彭琳   市场??品牌商品收获颇丰   “维达纸巾、金龙鱼花生油、南极人保暖内衣……”广州市民吴女士告诉记者,在刚刚过去的“双11”,她的购物清单里抢购了上述物品,“基本上都是自己用过,或朋友用过有口碑,品质好的物品,有些商品虽然看起来价格便宜,但质量不好,买回来也不想用”。   像吴女士这样对商品质量有要求的消费者,在今年“双11”购物中已很多见。   这从今年“双11”各大品牌的成交、销售数据,我们亦不难看出随着消费升级,国人消费进一步向品质化、品牌化集中。   据广东日用纸品生产巨头维达公司介绍,今年“双11”,该集团纸品实现全网销售额第一,维达品牌再次成为纸品销售冠军,销售额同比增长96.9%。维达集团表示,该公司一直消费升级,与每个电商伙伴的合作都非常严谨,不会轻易卷入“价格战”,而是针对不同的消费群体和受众定制不同的营销,发挥最大的协同作用。   优质品牌、高质商品在此次“双11”中大多获得不俗的成绩。据不完全统计,天猫“双11”当天共有94个知名品牌成交额过亿元。其中优衣库2分53秒破亿,再次创造纪录,成为今年“双11”全品类第一个“亿元俱乐部”玩家。   京东官方提供的数据显示,今年“双11”高端进口商品热销,绿色健康商品受追捧,服饰家居消费向品牌化集中。其中,进口牛奶的销量较去年同期增长111%,进口尿裤湿巾的销量较去年同期增长62%。   艾媒数聚CEO张毅分析,今年“双11”的折扣幅度并不高,在网购成为一种生活常态化的情况下,消费者网购逐渐趋于理性。与此同时,消费者对品质需求在逐步提升。   监管??“神秘买家”实时监控   “双11”在向国内消费者提供大量“超值”货品的同时,最被人诟病的是以次充好、以假充真、价格欺诈等。“为了维持用户流量、取得竞争优势,受诸多因素裹挟的商家唯有迎合这种低价集中促销商业模式,拼命挤压正常利润空间,甚至亏本赚吆喝,进而迫使生产厂家不断压缩生产成本,用质次价低的原料来生产价格更低廉的产品。”中国电子商务研究中心主任曹磊表示。   这样的局面,是监管部门和消费者亦不愿看到的。   记者发现,今年包括质检、工商、发改委等多部门均重拳出招,严厉打击“双11”期间出现“炒信”、销售假冒伪劣商品等问题。   在“双11”当天,国家质检总局举启动“‘双11’质监部门在行动”在线展示活动,并首次对外揭秘“神秘买家”的采样过程。在位于杭州的质检总局电子商务产品质量风险监测中心,质检总局组织的社会志愿者们成为“神秘买家”,他们在质检总局的指导下,对特定商品进行网购,然后反馈商品质量及购物过程。   据国家质检总局张沁荣副局长透露,“双11”专项抽查的重点包括网上热销的智能手机、智能马桶盖、儿童纸尿裤、羊绒衫、电磁灶、旅行箱包等,抽查结果将及时公布,不合格产品将要求相关电商平台及时采取处理措施。   在广东南沙,“双11”之前也首次对外公布该区试点的全球质量安全溯源体系,该体系将对进出口商品质量从生产、销售、流通、消费者全过程进行溯源,随着试点成功,今年内该体系将在全省推广。   曹磊认为,今年多部门对“双11”严管,表明政府对网购市场从过去的“粗放型”监管走向“精细”监管,这实质亦是“品质消费”倒逼产业、监管升级。   亮点??“人工智能”提升购物体验   支付、物流、客服、售后等服务方面的提升,让今年“双11”的“品质消费”有了更多新体验。   天猫跨境第一宗配送,从下单到过关,到送到家,花了仅仅半小时,就送到杭州消费者手上。   “双11”各家电商比拼的交易、支付、物流系统,其背后是强大的云计算平台、海量数据、智能算法的支撑。“双11”从人工运营发展到如今的人工智能,其背后是新技术和新能源的不断进击。   今年“双11”期间,强大的支付系统不但保障支付峰值,同时消费信贷、消费理财、消费保险等新金融消费也激发了消费活力,成为驱动零售的新引擎。   人工智能在今年“双11”当中开始扮演重要角色。智能服务机器人阿里小蜜成为“双11”服务主力。“双11”当天,阿里小蜜承担近95%的服务,解决率超过96%,服务人次632万,相当于5.2万人工客服不间断工作24小时。   今年“双11”物流也得到很大程度的改善。利用大数据平台的支撑,京东物流通过对不同品类的商品进行精准的销售预测,发挥其在全国布局仓储网络的优势,进行智能分货,可以将商品提前配送至距离消费者最近的城市仓或站点,实现配送速度的大幅度提升。“双11”期间,京东自主研发的无人机在江苏、陕西、北京等多地开展了实地配送,京东无人车也送出了无人配送的第一单。   记者了解到,“双11”过后两天,八成以上快递包裹已经发货。   ■专家观点   易观分析师杨亚琼:   “双11”消费逐渐回归理性   今年“双11”出现不少积极的新趋势,首先是各个电商平台从单纯的打价格战到引导消费者建立理性的消费观念的转变。在网购成为常态化的生活习惯后,虽然“双11”是一年当中最大折扣的促销,但是大家对这个购物狂欢节已产生一定的疲惫感,淡化降价折扣的元素、引导消费者回归理性是电商平台今年一个良好的趋势。   品质消费是此次“双11”的亮点所在。在消费升级大背景下,网购更多讲究品质、追求品牌,各个电商平台为满足消费者的需求,也相应地推出一些活动,改善消费者的直观体验。许多商家从今年起都会利用技术或者热点提升消费者的体验,比如移动社交购物,比如在网红经济爆发之后发展网红电商,在直播风口下用直播的工具帮助消费者更加直观、系统地感受产品等等,都是品质化消费的体现。相关的主题文章: